Branding

Any society that fails to harness the energy and creativity of its women is at a huge disadvantage in the modern world. – Tian Wei Women are an underutilized resource in our economy. Women entrepreneurs play a major role in achieving growth and stability in a country. With their dedication, hard work, intelligence, and business…

Regardless of just an attractive brand logo, an effective branding enhances the complete value of a company and provides the employees of the organization with a roadmap to work effectively. So what exactly is branding? Branding is everything your business needs. It is a marketing initiative practiced by companies to create, a symbol, name or…

A remarkable and unique logo is one, but excellent branding always plays a vital role in increasing its value. This ultimately provides employees with direction, motivation, and stimulation, making new customers more comfortable. So, what is a brand? The answer to this is ‘Everything’. A brand conveys the sum of buyer awareness of a company’s…

Brand loyalty plays a great role when the question is about the survival of your business. Brand loyalty is something that emphasizes the tendency of the customers to choose a particular brand among the other competitors. Brand loyalty can be leveraged for having a firm and trusting relationship between the brand and its customers. The…

There has been a huge amount of miscommunication around the word “brand”. Some of the brand agencies set this confusion aside by simply doing branding when in reality they are actually referring the thing to logo design.  So to majorly understand the concepts, let us define “brand”.  In very simple words, your brand is basically…

Every brand introduced into the market needs outstanding marketing to be done, be it digital or traditional. But yes, standing out into the market it not an easy task. The digital era has made this even more challenging than the earlier days. However, to help the brands stand out, brand voice has turned out to…