Regardless of just an attractive brand logo, an effective branding enhances the complete value of a company and provides the employees of the organization with a roadmap to work effectively. So what exactly is branding? Branding is everything your business needs. It is a marketing initiative practiced by companies to create, a symbol, name or…

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A remarkable and unique logo is one, but excellent branding always plays a vital role in increasing its value. This ultimately provides employees with direction, motivation, and stimulation, making new customers more comfortable. So, what is a brand? The answer to this is ‘Everything’. A brand conveys the sum of buyer awareness of a company’s…

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Marketing in the recent past has not been regarded as a key company activity with other functions like finance, operations, supply chain, strategy and HR gaining upper hand, and it was also not a glamorous profession either until a few pioneers and gurus actually explored the science of marketing and made it popular. Not all…

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Marketing Analysis term itself is very self-explanatory and also depicts its importance. It refers to the quantitative and qualitative analysis of the market in terms of how the market of your interest is holding up or what is your hold in the market? Such information provides you a way better understanding of the situation hence…

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Everyone understands the importance of having an effective marketing strategy and the benefits wrapped up with it. But sometimes marketing can be overwhelming. Right from Chabot’s, commercials, prints ads to voice search, there are a number of activities and platforms that could effortlessly market your business.  The common problem that lies here is people often…

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Whenever you start a business, there are two things which should be considered prior – Resources & Time. To make your business successful and satisfying for your customers, one must create effective new business strategies and also be sure about not wasting your capital on incorrect resource and make correct use of the time. And…

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Business development is the collection of initiatives, ideas, and activities targeted towards making a business successful. Increased revenues, business expansion, strategic partnerships are all part of business development. The business development process is an ongoing task for any company, irrespective of your nature, size, and age.  Now to fuel any business, you need business development,…

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If you are running a business, you might have surely heard of this a million times by now, that digital marketing is something that has totally turned the tables of business operations.  Today, all the ad agencies are coming up with multiple approaches to run ad campaigns in a very different way. Not just big…

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