Posts by Anooja Bashir
WHY WE NEED MORE WOMEN STARTUPS?
Any society that fails to harness the energy and creativity of its women is at a huge disadvantage in the modern world. – Tian Wei Women are an underutilized resource in our economy. Women entrepreneurs play a major role in achieving growth and stability in a country. With their dedication, hard work, intelligence, and business…Read More
HOW BUSINESS BRANDING CAN PLAY AN ULTIMATE ROLE IN YOUR BUSINESS?
Regardless of just an attractive brand logo, an effective branding enhances the complete value of a company and provides the employees of the organization with a roadmap to work effectively. So what exactly is branding? Branding is everything your business needs. It is a marketing initiative practiced by companies to create, a symbol, name or…Read More
WHY IS STRONG BRANDING IMPORTANT FOR YOUR BUSINESS?
A remarkable and unique logo is one, but excellent branding always plays a vital role in increasing its value. This ultimately provides employees with direction, motivation, and stimulation, making new customers more comfortable. So, what is a brand? The answer to this is ‘Everything’. A brand conveys the sum of buyer awareness of a company’s…Read More
THE NEW AGE MARKETING LANDSCAPE OFFERS NOT MUCH ROOM FOR FAILURES
You have created and conceptualized a brand of your own and it now needs customers and loyal followers. The art and science of doing it right still offer a lot of blind spots that are overlooked by many. A brand is all about the brand promise and for the customers, it is about elements which…Read More
THE MARKETING LA LA LAND – WHERE THE WORLD IS GOING?
Marketing in the recent past has not been regarded as a key company activity with other functions like finance, operations, supply chain, strategy and HR gaining upper hand, and it was also not a glamorous profession either until a few pioneers and gurus actually explored the science of marketing and made it popular. Not all…Read More
MARKETING ANALYSIS – BOOSTING YOUR BUSINESS PLAN
Marketing Analysis term itself is very self-explanatory and also depicts its importance. It refers to the quantitative and qualitative analysis of the market in terms of how the market of your interest is holding up or what is your hold in the market? Such information provides you a way better understanding of the situation hence…Read More
WHY MARKETING STRATEGIES ARE ESSENTIAL IN BUSINESS BUILDING.
Everyone understands the importance of having an effective marketing strategy and the benefits wrapped up with it. But sometimes marketing can be overwhelming. Right from Chabot’s, commercials, prints ads to voice search, there are a number of activities and platforms that could effortlessly market your business. The common problem that lies here is people often…Read More
ULTIMATE WAYS FOR ACHIEVING AN ENHANCED MARKETING PLAN
Whenever you start a business, there are two things which should be considered prior – Resources & Time. To make your business successful and satisfying for your customers, one must create effective new business strategies and also be sure about not wasting your capital on incorrect resource and make correct use of the time. And…Read More
WHAT ARE THE ACTIVITIES THAT A SUCCESSFUL BUSINESS MANAGER SHOULD CARRY OUT IN PURSUIT OF NEW BUSINESS?
Business development is the collection of initiatives, ideas, and activities targeted towards making a business successful. Increased revenues, business expansion, strategic partnerships are all part of business development. The business development process is an ongoing task for any company, irrespective of your nature, size, and age. Now to fuel any business, you need business development,…Read More
TOP 5 THINGS THAT SHOULDN’T BE IGNORED WHILE DESIGNING A LOGO
Regardless of the size of the company, logos have been in the industry since a very long time. A logo is basically the face of your company which is why it is extremely necessary to get 100% attention and come up with something that stands out in the market and represents your company in the…Read More