Marketing

You have created and conceptualized a brand of your own and it now needs customers and loyal followers. The art and science of doing it right still offer a lot of blind spots that are overlooked by many. A brand is all about the brand promise and for the customers, it is about elements which…

Marketing in the recent past has not been regarded as a key company activity with other functions like finance, operations, supply chain, strategy and HR gaining upper hand, and it was also not a glamorous profession either until a few pioneers and gurus actually explored the science of marketing and made it popular. Not all…

Marketing Analysis term itself is very self-explanatory and also depicts its importance. It refers to the quantitative and qualitative analysis of the market in terms of how the market of your interest is holding up or what is your hold in the market? Such information provides you a way better understanding of the situation hence…

Everyone understands the importance of having an effective marketing strategy and the benefits wrapped up with it. But sometimes marketing can be overwhelming. Right from Chabot’s, commercials, prints ads to voice search, there are a number of activities and platforms that could effortlessly market your business.  The common problem that lies here is people often…

Whenever you start a business, there are two things which should be considered prior – Resources & Time. To make your business successful and satisfying for your customers, one must create effective new business strategies and also be sure about not wasting your capital on incorrect resource and make correct use of the time. And…

Business development is the collection of initiatives, ideas, and activities targeted towards making a business successful. Increased revenues, business expansion, strategic partnerships are all part of business development. The business development process is an ongoing task for any company, irrespective of your nature, size, and age.  Now to fuel any business, you need business development,…

2020 has changed the whole world. As COVID-19 impacted everyone worldwide, small businesses around had to face the evolution head-on. They had to moderate shutdowns, new security needs, and a challenging economic market. The survey that was conducted recently demonstrates the most significant marketing challenges that small businesses are now facing. Let us now dive…

As the world economic recession kicks in, all the brands over the globe are trying to navigate with the new pandemic stages.  After almost half a year of the world went through lockdown & quarantine life. Due to this reason, brands are coping up with the hard truth of the new normal in their marketing…

Everyone understands the importance of having an effective marketing strategy and the benefits wrapped up with it. But sometimes marketing can be overwhelming. Right from Chabot’s, commercials, prints ads to voice search, there are a number of activities and platforms that could effortlessly market your business.  The common problem that lies here is people often…

Whenever you start a business, there are two things which should be considered prior – Resources & Time. To make your business successful and satisfying for your customers, one must create effective new business strategies and also be sure about not wasting your capital on incorrect resource and make correct use of the time. And…