Today internet business would not exist without SEO.SEO plays a vital role in making business IT there won’t have existed for an internet product without SEO. because we all are using search engines to find products or services online and we only look at the first page of google. if any online business is on the first page of google then there is a great SEO strategy behind it.
WHAT IS SEO?
Simply explain what SEO is.
SEO is a common-sense search with tons of SEO data and google new updates in mind. SEO is simple but not easy
There is no single definition of SEO.
That’s what I learned from what I’ve been learning for so long
Today 94% of customers and businesses search the internet buying the product or services. basic method keyword to search and get a list relevant website in between people always select the page that comes first. that shows your website is not top of the list you never reach customers online. if you ever wanted the competitor’s rank better than yourself because of marketing technique is called SEO.
That’s what I learned from what I’ve been learning for so long
I just explain about thing to avoid SEO if you have your own business you must know about these things
THINGS TO AVOID SEO.
• Keyword stuffing
• Cloaking
• Doorway sites
• Throwaway sites
• Mirror sites
• Hidden text
• Tiny text
• Link Spamming
• Comment spam
1. Keyword stuffing
Keyword stuffing is killing your SEO and your business.it is unnecessarily repeating words or phrases. · Adding words that are out of context · Inserting blocks of the same keyword ·
2.Cloaking
Cloaking is a technique where content provided to the users is different from the search engine bots
3.Doorway Sites
Doorway pages are web pages that only exist to rank well for particular keyword phrases in search engine results pages
4.Throwaway sites
Throwaway sites are almost always doorway sites. They are websites built by spammers to provide a short-term and artificial boost to traffic. Once their traffic objectives are achieved they are often switched off or left to decay hence throwaway
5. Mirror Sites
A mirror site is a copy of a website hosted on another server. Mirror sites use an alternative URL to the target site but contain identical content.
6.Hidden Text
White text on a white background. The technique here is to fill or stuff‖ a page with keywords invisible to the naked eye. This is done by using the same color for text as for the background page. This technique is sometimes referred to as WOW, short for white on white.
7.Tiny Text
Tiny text is a technique of using very small text that is barely visible to the human eye. This text can be read by the engines. However, the engines will also attribute this text to spam.
8.Link spamming
Link spam is the posting of out-of-context links on websites, discussion forums, blog comments, guestbooks, or any other online venue that displays user comments
9.Comment spam
Related to link spamming is comment spam. Comment spam is where a spammer visits a publicly accessible site and deposits a comment with an anchor text link back to a designated site
The above is what SEO is not allowed to do. It is called Black Hat SEO
WHAT ARE ON-PAGE AND OFF-PAGE OPTIMIZATION?
On-page SEO is the application of optimizing individual sites so as to rank higher and earn a lot of relevant traffic in search engines. On-page refers to each the content and markup language ASCII text file of a page that may be optimized, as opposition off-page SEO that refers to links and different external signals. It includes providing smart content, smart keywords choice, golf shot keywords within the correct places, giving acceptable titles to each page, etc. On-Page SEO helps Google and also the different search engines understand what every page of your web site is regarding. This way, they‘ll understand what keywords to index your pages for. Here area unit the steps you ought to follow {for every | for every} {website | web website} page on your site to assist each page get found by your prospects.
opt for a primary keyword for this page.
1. Optimize the highest SEO components.
2. Optimize the data.
3. Incorporate keywords into page content.
4. Create internal links.
Off-page SEO refers to techniques that may be accustomed to improve the position of a web site within the computer programme results page (SERPs). Many of us associate off-page SEO with link building however it’s not solely that. It includes link building, increasing link quality by submitting open directories, search engines, link exchange, etc.
I just tell about step by step by step procedure of on-page SEO
FACTORS INFLUENCING ON PAGE OPTIMIZATION
1.Quality CONTENT
Freshness, and engagement
Content is always king. Quality content achieves a goal . it drives traffic, Google search rankings, engagement. All that matters is what you get out of your content, not how much time or money you spend creating it.
2.Keywords
Search, usage, include
Your SEO keywords are the keywords and phrases in your web content that make it … Implementing keyword SEO will help your site rank above your competitors.
3.Website Coding
Is your website easy for the search engines to read?
SEO is important in today’s digital age, and even though you can’t control what Google does, you can enhance your website to achieve the best possible ranking in search results.
Spending some time creating the right tags and code for your site will reward you with an increase in traffic and higher rankings in searches.
OFF-PAGE SEO
OFF-Page SEO include building backlinks, encouraging branded searches, and increasing engagement and shares on social media
1.Acquiring backlink
Acquiring a backlink to your page from higher authority sites is now more important than ever .Backlink is always a bonus. The links are must quality back link. Getting number of multiple domains related in your industry is the key. Paid link is a spam.
2.Social media marketing
Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. It’s a topic that never gets old. The reason being simple: social media is important for SEO in more than one way. It not only makes your SEO activities effective but also lucrative
3.Brand mentions
Google needs just the most normally mainstream locales to appear in the SERPs. Furthermore, that is the reason it is very important to have brand specifications. In the event that individuals are discussing your image, Google will consider those to be as inferred connections and improve your SEO. Be that as it may, enough concerning why brand specifies matter
Website design enhancement administrations help your business to grow up to as far as possible. Our SEO experts promise you successful improvement methods and procedures. You will get the greatest incentive for the cash you
Apart from understanding how you can optimize your business website, in order, to be able to generate organic results, it is also imperative that you understand the significance of social media marketing and how it can play a role in helping your business to grow. To know more about this, click here. We, at Ourea, a 360, degree management consultancy give you access to best digital marketing business branding and IT development solutions that are aimed to foster the growth of your enterprise. To know more about the business ideas, strategies, and solutions that we offer, visit our official website.
